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I grew up in Brooklyn, NY.  The city's architecture was always an attraction of mine throughout the years. I eventually fell in love with the power of a camera and the range of emotions a photograph could evoke.  It didn’t take long for me to see the world differently and began sorting out the Art in everything I saw.  


The next chapter of that new found art was channeling all my visual creativity into my brand that focuses on transforming my authentic photographs into Home decor and Apparel as well as traditional Photography services.  My drive is embodied by my passion to create with high standard of attraction & quality.  I aim to inspire others to believe and achieve the goal of entrepreneurship.  


Joseph R Locke

Photographer & Founder

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